Kansei Database System For Emotional Interface Design Of E-Commerce Website

This paper discusses results of the study of emotional values in web design through the methodology of Kansei Engineering. An evaluation of visitor’s kansei towards clothing e-Commerce websites were conducted using pre-selected 35 e-Commerce websites, 40 Kansei Words as descriptors of emotional sensation organized in a 5-point Semantic Differential scale, rated by 120 participants. Factor Analysis, and Partial Least Square Analysis were then performed to uncover factors, Kansei Word’s structure and the relationship between Kansei and website design elements. The result enables the establishment of a design guideline presented in the form of Kansei Database System for emotional website interface. Additionally, the study proposed the construction of KanseiExpertWeb, KanseiCollaborativeWeb and KanseiHybridWeb. The database inspires the construction of computer systems as a design tool for Kansei e-Commerce website design, which enables researchers, users, designers, e-Commerce and other stakeholders to benefit the database in the production of emotional interface design of e-Commerce website. Additionally, the study presented a reference table, which revealed associations between consumer’s kansei and specimen.